Marevida

Marevida is a hotel & resort that is located in Cartagena, Colombia. The ‘Mar’ part of the name is derived from the Spanish word for sea, while the ‘vida’ portion translates to life.

The concept was to go for a vibrant pesonality that reflects the vibrant culture and exotic beaches that are found within that area. The illustrations of starfish, seashells, bubbles, and a sun help tie back to the beach theme as well as the color palette making the brand be more friendly and welcoming.